A cookie is a small piece of data containing a unique reference which is written to any web-enabled user device (e.g. a computer). Cookies are not viruses - they are plain text items and are not compiled code. For more information on cookies go to https://ico.org.uk/your-data-matters/online/cookies/.
Any computer, laptop, PDA, mobile, smart phone, tablet and/or other device running a web browser capable of connecting you to the website may be a web-enabled device.
What types of cookies do we use?
Essential Cookies are necessary for the website to function properly. Such Cookies make a website usable by providing basic functions such as page navigation and access to secure areas of the website or language settings. Due to their importance for the website's functioning, you cannot opt-out from this kind of Cookies. We base the related processing of personal data on Art. 6 (1) b UK GDPR, the contractual provision of our services.
Essential Cookies we use to provide this website include Cookies, which
- detect whether a user uses Java Script,
- allow a visitor to receive site content from one out of multiple servers as the user browses the site,
- determine whether a user has accepted which category in the Cookie banner,
- maintain the status of the user for all page requests.
The lifetime of essential Cookies we use extends from the respective session up to one year.
What Cookies do we use?
Cookies for Website Optimization
We use the following services of third-party providers:
Adobe Analytics (Omniture)
The analyses help us to improve our services.
The Cookies related to this service allow us for example to
- Create a unique ID for users and enabling us to track visitors across our different domains,
- Determine, if Cookies are enabled,
- Captures statistics about the user's visits to the website,
- Identify the time (in days) between two visits by the same visitor,
- Learn about the number of visits by a single user.
Google Analytics (GA) and Google Tag Manager (GTM)
If, and as long as you consent, we use Google Analytics performance cookies to carry out statistical analysis about how users use our website. We collect information such as (but not limited to) part of the webpage clicked, number of webpages visited, length of time of each session, content consumed, and error message - if any - with a view to improving our website and providing users with a better experience. Additionally, we use Google Tag Manager to integrate and manage Google Analytics and third-party tags. For more information on how Google uses the data collected via these services, click here.
We use Marketing Cookies which allow us to follow users to other websites to show ads that are relevant and engaging to the individual user. We base this processing on your consent (Art. 6 (1) a UK GDPR)), which you may withdraw at any time with future effect and without detriment amending your settings under this link.
We use the following services of third-party providers:
Facebook & Instagram (Facebook Pixel):
We use the Facebook pixel in the basic version to display personalized ads by us and third parties for you on the Facebook and Instagram platforms. Facebook and Instagram are operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland ("Facebook").
For this purpose, we provide Facebook with information about your user activity on our website and certain other personal data (such as your user-ID) via a pixel. This data includes but is not limited to so called http headers (e.g. your IP address and information about your browser) and click data (i.e. the buttons clicked on our website as well as their descriptions and the web pages visited). This allows users of our website, when visiting the social network Facebook or Instagram or other websites that also use this function to display interest-based ads ("Facebook Ads" / "Instagram Ads") and us to make our website even more interesting for you.
Due to the marketing tools used, your browser automatically builds a direct connection with the Facebook server. We have no influence on the extent and further use of the data collected by Facebook using the pixel. Through the integration of Facebook Custom Audiences, Facebook receives the information that you have visited and viewed one of our online offers or learns that you have clicked an ad shown by us. If you are registered with one of Facebook's services, Facebook can assign the visit to your respective private account. Even if you are not registered by Facebook, or have not logged in, there is the possibility that the provider can discover and store your IP address and further identifiers. The Facebook pixel enables us to measure, evaluate and optimize the effectiveness of Facebook ads for statistical and market research purposes. We only receive anonymous reports from Facebook.
Twitter (Conversion Tag):
We have also included the remarketing function of the Twitter service on our website. It is provided by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. With the Twitter remarketing function we can offer you advertising based on your interests on the Twitter platform. For this purpose, Twitter uses so-called "tags". This tag is used to record visits on our website as well as usage data (e.g. all interactions relating to the advertising displayed such as clicking on links, retweets or likes) in a pseudonymous, non-personal way. If you subsequently visit Twitter, integrated ads are displayed based on your interests. Twitter will then receive information from your browser that our website has been accessed by your device. If you are registered with a Twitter service, Twitter can assign the visit to your account. Even if you are not registered on Twitter or have not logged in, it is possible that the provider may learn and store your IP address and other identifiers. The information generated by the tags about your use of our services is transferred to a Twitter server in the USA and stored there.
We also use conversion tracking on our website with LinkedIn Insights Tag, a tool from LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland. For this purpose, the LinkedIn Insight tag is integrated on our website and a cookie is set on your device by LinkedIn. LinkedIn is informed that you have visited our website and your IP address is collected. Timestamps and events such as page views are also stored. This enables us to statistically evaluate the use of our website in order to constantly optimize it. We learn, for example, which LinkedIn ad or interaction on LinkedIn brought you to our website. This allows us to better control how our ads are displayed.
Shariff solution for social media platforms:
We have included buttons from various social media platforms (Facebook, Twitter, YouTube, LinkedIn, Instagram and Pinterest) on our website. When you click on one of the buttons you will be forwarded to our company page on the respective platform. To protect your privacy, we have integrated the so-called Shariff solution: Only if you click on the button of one of the social media provider (e.g. Facebook) on our website your browser establishes a direct connection to the servers of the respective provider, which may be located in the USA. If you are logged into your user account with the respective provider, your profile data may be supplemented by information gained about your use of our content. The respective provider is responsible for the processing of your personal data. Further information on the processing of personal data can be found on the website of the respective provider.
Adobe DTM (website statistics)
We use the services of Adobe Systems Software Ireland Limited ("Adobe") to compile general statistics on the use of our website, to understand user behaviour in general and to improve our website if necessary (legal basis is Art. 6 (1) f) UK GDPR)). No data will be collected from your end device and no data will be stored with which you will be recognised on subsequent visits.
To ensure our cookies can only be used by Boehringer we either encrypt the entire cookie or the values inside of it. Only Boehringer is able to decrypt the cookie and read the data which is stored in it. We never store your personal data inside our cookies.
Boehringer may embed video or other content into the website, and when you visit a web page with embedded content you may be presented with cookies from that content. Boehringer does not control these cookies and we recommend that you check the third party's own website for information about them.
Video embedded into the website will not play automatically. By clicking on the play button for any embedded video you consent to a flash cookie (if applicable) being stored on your device.