Pet Care


Healthy never felt so good!

Formulated with provitamin B5 for long-lasting hydration and Luminescine for a natural brilliance and protection against harsh sunlight. It enhances and protects the coats of dogs and cats with white or light-coloured hair.

Rhamnose is a polysaccharide compound that inhibits bacterial adhesion to the skin and coat, reduces odours and has a soothing effect.
Luminescine, a natural plant extract, helps deflect harmful UV rays and enhances colour and radiance for a brilliant natural shine.
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How to shampoo your pet

For this you need 2 people, towels and a brush, and about 20 minutes. Best place is in the bathroom to minimise the mess!


Ensure the water temperature is comfortable and put your pet at ease by calmly stroking him/her


Wet your pet's body with water – except their head – until the coat is fully saturated


Apply the shampoo to your pet and massage their whole body, avoiding the head


Rinse your pet until the water runs clear. It is important to rinse off all the shampoo residue to avoid skin irritation


Dry your pet using a towel


Brush your pet to prevent tangles


Your pet is now clean!

White coat shampoo for cats and dogs by FRONTLINE

I highly recommend your whitening shampoo for the shine and pleasant smell which doesn't dry my dog's skin out plus leaves her coat smooth with a lovely glimmer and shine to it.

Emma Victoria Jane Rowe

Skin and coat care

FRONTLINE Pet Care is an award-winning skin and coat care range for keeping cats and dogs healthy and well groomed.


We recommend to bathe up to once a month as necessary. If your dogs smell bad, if they scratch a lot, if their coat is dirty, dull or dusty, don’t hesitate to bathe them.
As cats groom themselves quite thoroughly every day, frequent bathing is not always necessary. But if their coat is dirty, dull, dusty or if your cat smells bad, don’t hesitate to bathe them.
Overweight or long hair cats might also need to be bathed more often as their self-grooming may not be as complete and thorough.

Shampoos can sometimes impair the efficacy of topical flea treatments. Make sure you always refer to the instructions of the flea control product. If you are using FRONTLINE Plus or FRONTLINE Spot On, you must wait at least two days after application of the flea treatment before shampooing and also ensure that your pet does not bathe or swim more often than once a week. FRONTLINE Pet Care Leave-in Foam and Daily Spritz can be used alongside flea and tick treatments, as long as you wait for 2 days after application of the parasite treatment.

All our products are suitable for puppies and kittens from two months of age and our range includes a Puppy & Kitten Shampoo with an extra-mild formulation.


You'll find the range in all leading pet retailers and pharmacies.



Find out why FRONTLINE products have been trusted by vets and pet owners for so many years.

FRONTLINE® Plus contains fipronil and (S)-methoprene. UK: NFA-VPS. FRONTLINE® Spot On contains fipronil. UK: AVM-GSL. VELOXA® contains febantel, praziquantel and pyrantel. Anthelmintic for treatment of mixed infections with roundworms and tapeworms in dogs. For information about side effects, precautions, warnings and contraindications please refer to the product packaging and package leaflet. UK: NFA-VPS. Further information available in the SPCs or from Boehringer Ingelheim Animal Health UK Ltd, RG12 8YS, UK. Use Medicines Responsibly. FRONTLINE® HomeGard is a biocide (non-medicinal product). Use biocides safely. Always read the label and product information before use. The FRONTLINE Pet Care® products are non-medicinal. FRONTLINE®, HomeGard®, VELOXA® and FRONTLINE Pet Care® are registered trademarks of the Boehringer Ingelheim Group. ©2019 Boehringer Ingelheim Animal Health UK Ltd. All rights reserved. Date of preparation: Jul 2019.